The Video Production Process

1. Pre- Production

• Concept
  Start with a single thought of a group of ideas for a possible program. At this stage nothing is ruled out. All avenues are explored until the focus for the particular program is narrowed. (For complex programs, a treatment is usually written detailing the program content, the intended target audience, the program length, the philosophy, and the time line for competition.) Client approval is required after this step.
   

• Script Writing

  If the program is to include narration or on-camera speaking, a script must be developed. Client approval is required after this step.
   

• Storyboarding
  Video shots and scenes are matched with different sections of the narration. Specifics concerning camera direction ( tilts, pans, zooms), transitions (fades, dissolves, wipes), music, and sound effects are included.  Client approval is required before taping occurs.
   

• Shot List
  A shot list is necessary to organize shooting time. A videographer will check off each shot on the list to prevent any from being forgotten.
   

• Shoot Scheduling
  A schedule is needed to ensure that all necessary elements of the location are in place.  Sets, props, actors and extras.

2. Production

• On-Location Videotaping
  Here the videographer is responsible for the overall quality of the video and audio.  the shot list must be followed.  Background noise must be eliminated.  Actors, crew and location owners treated professionally.

3. Post-Production

• Editing
  The raw footage, music, audio voice-over, special effects, graphics and titles are assembled together into the final program. The editor uses the storyboard as a guide and uses additional creative techniques to produce the program.
   

• Approval
  The finished program program is presented to the client for review. Changes are made to meet the client's expectations.
   

• Duplication
  After any revisions and final approval a master tape is made for duplication.

The ability to convey an appropriate and effective message is the key to a successful video.

Avoid the pitfalls:

            Poor time management

            Excessive length

            Limited shot variety

            Flat composition